In 1997, our search for distinctive and meaningful ways to express the essence of an occasion led to the opening of joyCards in Princeton. The sign over our shop window gives a sense of our aspiration — “joyCards, a studio for social expression.”
To perfectly express the spirit of an occasion, whether it be a formal wedding, a backyard barbecue, an author’s book reading, a “new puppy” shower, or a pastry demonstration and tasting, we bring together the client’s ideas and personality with our own design sensibility. From there we have at our disposal hundreds of designs from artists around the globe, ranging from the timeless and elegant to the quirky and offbeat. If the exact fit cannot be found, we will work with the client to inspire a custom paper creation that is the perfect social expression for the occasion and will become a cherished keepsake in the years to come.
We feel the purpose of cards, stationery, invitations, and announcements is fundamentally social — to share life’s celebrations and bring us all closer as a community. Each client who comes to joyCards has a story to tell. These personal stories are the source of our creative energy and have been and will continue to be the most rewarding aspect of being joyCards.